James Lawrence The Iron Cowboy

James Lawrence The Iron Cowboy

Known as the iron Cowboy because of the hat he wears running races so his kids can see him coming at distance, James Lawrence is an ultra endurance athlete who has pushed himself beyond what many doctors believed was physiologically possible.

In doing so he has redefined both mental and physical endurance limits.

From a high school wrestler to a decade in the finance industry whereupon the 2008 crash saw him loose everything.

His athletic career began with a struggle to complete a 4 mile fun run. That shock still inspires him today.

Now, James is one of the most dynamic, inspiring, larger than life keynote speakers in the world, having shared his story in over 50 countries, whilst reaching millions of people.

He continues to redefine the possible in his own life and inspiring audiences they can do the same.

Contact Great British Speakers today to book ultra athlete, inspirational and motivational speaker  James Lawrence – aka ‘The Iron Cowboy’ for your next event.

Type Of Speaker


James inspired our whole team with his message about the resiliency of the human spirit and the power our decisions can have over our circumstances

Clif bar

James blew our expectations away. We knew his story was amazing, but we weren’t expecting such a polished, professional and profound hour

Radix Sales

In all my years as a TEDx organiser I haven’t seen many people on stage with more power and passion, and at the same time have such a down to earth view on life. My mind was blown


From start to finish, our P&G experience with James was phenomenal. He absolutely electrified our audience.

Proctor & Gamble

The talk was crafted expertly (and I’ve seen many talks over the years!), it was informative, inspiring and touching. James credibility with his accomplishments and passion definitely set him apart from other speakers we’ve had in the past!


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