Perla Bloom has a passion for understanding how people tick and then using that to further her marketing and brand management work. She holds a degree in psychology from the University of Leeds, with a year spent at the Université catholique de Louvain in Belgium, as well as a Mini MBA in Brand Management.

Since graduating, she has worked in media marketing for TMW Unlimited; as an account executive for Neat PR; a strategist at RAPP; a senior strategist at Saatchi and Saatchi; a global strategy manager for Publicis Media; and as a Board Member for VivaWomen! Where she wrote the comms strategy and lead their UK rebrand.

She joined EA Games in 2021, firstly as their global marketing strategy manager, where she lead their creative and brand strategy and connections planning. In 2023 she became their connections planning lead in global marketing strategy. Her role was to work on games including The Sims to work out how to communicate the right message to their audience. She also lead their Women’s Ultimate Team committee’s comms strategy, as well as planning events and webinars contributing to EA’s culture for women and allies.

She is currently the global comms planning senior manager in content, editorial, and entertainment for the Expedia Group.

Throughout her career, Perla has worked for a number of well-known brands, including British Airways, British Library Shop, Garrard, Mercedez Benz, the National History Museum Shop, the National Theatre Shop, PayPal, the Tate Shop, Virgin Media, and Xbox.

Perla is the co-host of the popular marketing podcast, Think Twice, where she engages global audiences with insights on entertainment, marketing, and technology.

SPEAKER

Perla’s knowledge and experience has made her a highly sought-after keynote speaker on creativity, culture, and technology. She inspires audiences with her transformative insights into modern marketing strategies and brand innovation.

Clients can expect dynamic presentations that delve into cutting-edge topics such as AI integration in brand strategies, the impact of cultural relevance on consumer engagement, and digital transformation in marketing. Her approach is not only visionary, but also highly practical, offering attendees practical, actionable insights tailored to meet their specific business need.

SPEAKING TOPICS

Perla has three HOT TOPIC keynotes at present:

Creativity and AI: 

Use AI to redefine creativity, not replace it: Focus on saving time with automation for routine tasks while enhancing creative innovation for impactful brand moments.

Cultivating genuine culture:

Brands often overlook their role in culture, focus excessively on youth: prioritizing genuine relevance to connect effectively.

The lessons brands can learn from the entertainment industry:

How Brands can learn from entertainment: embracing trial and error, fostering fandom through immersive connections, leveraging cultural touchpoints beyond social media, and co-creating with fans and creators to build authentic narratives within the product itself.

All Perla’s talks revolve around her specific areas of expertise:

– Mastering Storytelling Through the Fusion of Creativity and Tech (VR, AR, AI, Mixed Reality)

– Helping Brands Think and Act Like Entertainment Franchises

– Crafting Creative that Works

– Integrating Diversity, Equality, and Inclusion in Emerging Technologies

PREVIOUS EVENTS

– YMS London: Web3, Metaverse, and AI Strategies

– SEG3 Panel: The Future of Digital Identity

– MadFest: ‘Language in Leadership’ Panel on the Female Leaders Stage

– MadFest: ‘The Good, The Bad, and the Ugly: The Ethical Considerations of AI for Consumer Brands’ on the AI and Emerging Tech Stage

– IBC Amsterdam: Is In-Game Advertising a Game Changer?

– CONNECT CMO Leadership Summit

– Brands and Culture Event in London

– Campaign’s Media 360 2023 London: Why Virtual Brand Experiences Have the Brightest Future

– Dialogkonferansen in Sweden, Nordics’ largest CRM, CX, and Digital Marketing Conference

-GoTech Bucharest: Storytelling in a New Era

– Campaign Brand 360: Playing in the Experiential World and Building an International Brand Journey for Your Players

– VMLY&R E-Commerce Expo and Technology for Marketing: Optimising the Connected Consumer Experience

– DMA Customer Engagement Future Trends: Virtual Brand Experiences

– Campaign PMW Unlocked: Being Noticeable in an Era of  Endless Creativity

– DMA Data 2023: Ethics and the Future of the Metaverse

WHY BOOK PERLA?

Gain Strategic Insights: Perla offers deep expertise in merging tech, creativity, and culture to build brands that resonate on a global level.

Innovative Solutions: Perla provides cutting-edge strategies that integrated AI and digital multi-touchpoint experiences to achieve company goals.

Mastermind Behind Iconic Campaigns: Perla’s own strategies for EA’s AAAA titles such as Battlefield and indie gems like Wild Hearts set new benchmarks in the brand engagement sector.

Call +44 1753 439 289 or email now to book marketing strategy leader Perla Bloom for your next live event.

Contact us.