Levi Roots

Levi Roots

“I want to spread the word that if a black Brixtonian Rastafarian can make it with just a sauce, then you can make it too.”

The incredible rise of musician Levi Roots to Business legend is one of the most heard-warming success stories of the country. He made the big time by producing his Reggae Reggae Sauce, a delightful mix of barbecue and jerk sauce that won an exclusive contract in 2007 with Sainsburys, becoming their fastest ever selling product.

Prior to his business success, he had been making the sauce from his home kitchen with the help of his seven adult children, selling it at various small London outlets. His secret recipe was inspired by his grandmother, Miriam Small, who taught him to cook from the age of nine in Jamaica. He had the recipe in his head for years but didn’t start producing it until 1991 at the Notting Hill Carnival – where his ‘Rastaurant’ was a popular feature for over two decades.

As a keynote and after-dinner speaker, Levi infuses his performance with anecdotes, insights into entrepreneurship and inspiring the next generation of business leaders.

Contact Great British Speakers today to book Musician, Successful Business Owner and speaker Levi Roots for your next event.

Type Of Speaker


Levi was a great entertainer with an excellent story of success.

Very appropriate for our audience and event.
Apex Marketing and Communications 

Levi was a fantastic speaker! He managed to amuse, entertain and most importantly of all, inspire an audience of all ages. Thoroughly engaging and a true inspiration.
University of Hertfordshire

Engaging, inspiring and fun to listen to, his energy really comes across.

Levi was professional, engaging and certainly has an interesting and amusing story to tell.
Newquest Specialist Media

Thanks a million for coming back to the British Library and taking part in “Rise With Us”. It was one of the best Inspiring Entrepreneur events ever – if not the best! Feedback from the audience was overwhelmingly positive and I know that they have been highly inspired by your story and how you became a dragon slayer, in spite of a shaky start in life. It was also great that you gave us a rendition of the Reggae Reggae Sauce Song.
The British Library

Levi Roots is a visionary, a leader whose contribution to society and duty of service go hand in hand with his professional success. He is an inspirational role model for our students and we are delighted to welcome him to our community of Honorary Fellows.
Professor Jo Price, VC of the RAU

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