Philip Hesketh is a professional speaker on ‘The Psychology of Persuasion and Influence’. He combines a powerful mix of well researched, persuasive techniques with a unique brand of humour. He inspires, entertains and informs on how buying, selling, persuading and influencing work. He is inspirational, motivational and thought-provoking and gives ‘can-use-today’ techniques to be more influential.Philip is a Psychology graduate from Newcastle University and a Sales graduate from Procter & Gamble. In 1986 he was the creator, New Business Director and Managing Partner of an advertising agency, Advertising Principles. He sold his interest in the business after 16 consecutive years of growth with the agency billing £48m and employing 150 people.Having spent his entire working life studying and practising influence and persuasion he is now a full-time professional speaker around the world. Both his first and third books, ‘How to Persuade and Influence People’ and ‘Persuade’ are Amazon number one bestsellers. His second book is ‘The Seven Golden Rules for a Happy and Successful Life’He is a Visiting Fellow of Newcastle University and current holder of Vistage UK’s ‘Outstanding Performer’, ‘Most Requested Speaker’ and TEC Australia’s ‘Overseas Speaker of The Year’ awards.