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Nicola specialises in helping business leaders create accelerated growth and scalability in their sales function.

Nicola Cook is constantly invited to speak at international conferences and her firm, Company Shortcuts was a finalist in two categories at the prestigious BESMA (British Excellence in Sales & Marketing Awards) in 2016, making the finals in the ‘Best sales trainer in the UK’ category, and 'Best Training centre’.

Nicola herself is a past winner at the North East Women Entrepreneur of the Year Awards in 2012, is a Fellow of the ISM (Institute of Sales Managers) and most recently has been added to the Smith & Williamson Power 100, which celebrates the top 100 individuals who help shape policy, champion, mentor, support and promote entrepreneurs and entrepreneurship in the UK.

More About Nicola

Originally from a blue-chip background, Nicola held senior sales positions at American Express, Procter & Gamble and Gucci, before switching her focus, initially to a scaleup business where she was part of the management team that successfully scaled and exited, before starting her own consulting firm in 2004.

She’s brilliant at combining theory with practical tools and templates that business owners can take ...

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“When it comes to sorting out your sales strategy Nicola Cook is the real deal; seriously knowledgeable, massively experienced, high energy, clear, generous, engaging and fun. She’ll relate immediately to your delegates, their business issues and, with laser focus, show you where to put effort into your Sales Engine for the best possible return. Book her.”

- Karen Gray, ACE Chair

“The event was a roaring success and met all of the objectives that we set. It provided the right mix of support and challenge for both individuals and also the group as a whole. I know that a number of people moved out of their comfort zones and stepped up to the challenges that you set.”

- Mandy Rutherford, Group Head of Learning & Development, Kingston Communications Plc

“We found Nicola to be very down to earth, this suited our audience perfectly.
Nicola engaged our audience immediately through her energetic delivery style and was able to break down the concepts she covered in to chunks that could be easily absorbed.
The feedback we received on Nicola’s session was extremely positive. 92.5% scored Nicola as an excellent speaker.

We highly recommend Nicola as an event speaker.”

- Laura Nelson, Operations Director, RTITB

“Listening to you speak re-enforced my beliefs towards women in business and helped me accept that having a business that is part of who I am & is not a negative. Quite the contrary! Thank you for the inspiration!”

- Ellen Green, Co-Founder, Blue Badge Company

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