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Lars Tvede is a professional investor, serial entrepreneur and author who over the last 30 years has founded a string of companies within telecommunication, software development, property and finance, for which he has won numerous international awards, including Wall Street Journal Europe Innovation Award, Red Herring Global 100 Award and Swiss IMD Startup Award.

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He has also written 16 books on creativity, marketing, high-tech, the future, innovation, libertarianism and financial markets, including the international bestsellers The Creative Society, The Psychology of Finance, and Business Cycles.

Combined, these books have been translated to 11 languages and printed in over 50 editions. Currently, he has over 50,000 friends...

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I can certainly vouch for Lars as a most reliable and amazing speaker! Not only has he great stories to tell, which can all be backed up with plenty of in-depth research, but also what impressed me the most is his attitude which is absolutely phenomenal. He flew in from Zurich to London today with lots of difficulties (because of the foggy weather challenge) just to make it on time for our TEDxHSBC event. I've been completely blown away by his professionalism, and the audience just love him! If you are thinking of TED conference speakers, you'll never go wrong with Lars!

- Ruth Lau, HSBC

The Psychology of Finance” is the title of a book that Lars Tvede has written and published on Schultz. It is the best book of the year.

- The Supervisor

Lars Tvede’s book not only excels in content, but he also managed to portray his findings in an entertaining and interesting fashion. It is recommended for both market professionals and beginners.

- Marco Illy - Managing Director, Credit Suisse Investment Banking

Lars Tvede has written a bible for business cycle conscious investors.

- Axel Steuch - Asset management

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