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Julie

Waddell

Julie grew up in Northern Ireland, surrounded by foodies as her Grandparents were in the catering trade.

After University, Julie ended up working as a radio news presenter at the BBC in 2005.

Julie’s passion for food and broadcasting came together when she took on a role on BBC Radio 4 as a journalist on “The Food Programme” in 2012.

During this time, she invented’ smoked humous in her home kitchen where her creative culinary skills had been put to use when she had been looking to make healthy food taste amazing for her young family. Coincidentally at work, Julie was asked to research the popularity of humous in the UK, which she was amazed to discover has a market size of over £60m

More About Julie

Julie put her professional research and cooking creativity together and did some market testing on her unique smoked humous.

It turned out that people loved it and wanted to buy it, so she decided to set up The Little Smoked Food Company and launch a range of “Moorish” smoked humous products to sell in delicatessens in her local area.

Early success meant that Julie had the confidence to approach Waitrose to see if they’d ...

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