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John

Vincent MBE

John Vincent is CEO of the natural-food chain LEON, which he co-founded with Henry Dimbleby in 2004.

Prior to founding LEON, John was a strategy consultant for Bain & Company where his business travels made him realise that the majority of food available 'on the go' was unhealthy. 

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With the declared aim to create “a McDonalds in heaven”, and working with chef Allegra McEvedy, John and Henry opened the first LEON on Carnaby Street in 2004. Shortly after it was awarded ‘Best Newcomer’ at the Observer Food Monthly Awards. John took over the day to day running of LEON in 2014 and constantly cooks-up new menu innovations. 

John co-authored the School Food Plan for the UK Government in ...

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