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Benita Matofska is a leading expert on the Sharing Economy and the founder and CEO of The People Who Share, a social enterprise that helps people and companies discover and access the Sharing Economy. 

In her role as CEO, Benita travels the globe speaking and consulting for people and companies looking to integrate the sharing space into their businesses. 

More About Benita

An award-winning entrepreneur, Benita is also the recipient of multiple awards including: NatWest Venus Entrepreneur of the Year 2015, Winner of UnLtd’s Fast Growth Programme 2015, Winner Mass Challenge 2015, Ogunte Women’s Social Leadership Awards for Best Social Business Leader UK & Wo...

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"Inspiring, powerful, innovative. Benita captivated our global audience."


"Excellent speaker.  Knowledgeable, distinctive, future thinking."

- M&S

“Bold, forthright, unforgettable. Benita  captivated the 1,400-strong global audience."

- Women's Global Forum - France

"Brilliant and edgy. Benita's market knowledge, insights into future business trends and dynamic style captivated us all."

- Virgin

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